Featured Client: Swank Sweets

Korinne is the amazing talent behind Swank Sweet Dessert Tables.

How long have you been blogging?

Since September 2009.

What made you decide to start a blog/site?
I was searching the internet trying to find inspiration for my daughters 6th birthday. My mom always threw me the best birthday parties when I was growing up, and I wanted to carry on that tradition for my children. I came across all these amazing party blogs with such talented, creative people and I was hooked! Then I found out that most of them where stay at home moms, and I was inspired to start blogging about dessert and candy tables. At that point, I had been a stay at home mom for a while and was looking for a creative outlet and a way to earn extra "mad money" to support my shopping habit. That's when Swank Sweets was created!

What was the biggest unexpected perk or bonus of your site and being online?

Bloggers are some of the most supportive, kind and generous people you will ever meet! It has been so much fun to "meet" other stay at home moms and be able to support each others endeavors. Because of blogging, my tables have been featured on HGTV, TLC's Outrageous Kids Parties, WRAL local news, and many party blogs. It has been so exciting!

What other blogs or sites inspire you?

There are so many, but I have to say Amy Atlas was the inspiration for my business. She is an amazing dessert stylist in New York who started the whole dessert table craze! Since then, I have been inspired by Martha Stewarts Weddings, Sweets Indeed, Jesi Haack Weddings, Sweet & Saucy Shop and Sharnel Dollar Designs. And I can't forget the awesome graphic designers who make my dessert tables complete! Anders Ruff Custom Designs, Love The Day,and Party Box Designs....just to name a few!

Tell us about the design makeover process? How did you choose the colors, fonts and ideas that inspire your personal brand?

My old website and blog were great and served it's purpose just starting out. However, after growing the business for a few years it really didn't represent who I am and what I do. I wanted a visual identity that would attract my target audience, instantly establish trust, and have consistency through each point of contact with my clients. It was important to me to have the logo, business cards and even something as small as the favicon in complete harmony. Turquoise is my favorite color, so that was easy, however, I had my heart set on a chevron pattern somewhere in the design. Lauren tried everything to make it work, and it was just overwhelming the entire design. My Grandfather, worked for Chevron Oil Company for his entire life, so the chevron pattern was a nod to him and my Grandmother. So, when I told Lauren about my sentimental attachment to it, she went right back to the drawing board and came up with light grey chevron behind the logo. That's when it all connected for me, and I could not be happier!

Old Logo

New Logo

How did you find / hear about Designer Blogs?

I had just hired someone to do a new logo, website and blog for me. Long story short, she ran off with my money and I nothing to show for it! Lesson learned. So I began looking online for someone new to design for me. I came across Designer Blogs through a Google search. What impressed me the most was not only the quality and style of their work, but that they had a "design queue" so I knew exactly when they would start working on my design. Lauren's communication through the process was amazing, and that was so important to me after my disappointing experience. I am looking forward to having a Facebook landing page and Twitter background designed next!



Anything else you want people to know about you or your blog?

I feel really blessed to be able to stay home with my children and do something that I am really passionate about every day. I write about all things sweet, and would love to hear your thoughts and comments!

Thank you Korinne!!
It was such a pleasure working with you and getting to know you better.

You can visit Korinne on her blog, Swank Sweets and
you can also follow her on Facebook and Twitter!